In today’s hyper-competitive fashion e-commerce landscape, traffic alone isn’t enough to succeed. The real challenge lies in turning website visitors into buyers.

The Results

• 🎯 25.21% Plays-to-ATC Conversion Rate

• 👁️ 153,644 Video Impressions

• 📈 14% Increase in Total Orders

• 🛒 12,000 ATC Actions

About LEA Clothing Co

LEA Clothing Co is a fast-growing D2C fashion brand celebrated for its stylish, versatile, and affordable clothing. With a focus on trendsetting designs and high-quality craftsmanship, the brand has garnered a loyal customer base and an engaged social media following. Despite steady website traffic, LEA Clothing Co faced challenges converting visitors into buyers.

Enter Vudio: in just 20 days, its shoppable video widgets and Sticky Add-to-Cart feature boosted orders by 14%. Here’s how -

The Challenges

Despite their growing traffic, LEA Clothing faced three key issues:

1. Low Add-to-Cart (ATC) Rates
   Visitors were browsing but not committing to adding items to their carts.
   
   

2. Minimal Website Engagement
   High traffic didn’t translate to interaction, leaving potential sales untapped.
   
   

3. Poor Conversion Rates
   Visitors left without completing purchases, creating a significant revenue gap.

These challenges left LEA Clothing searching for an innovative solution to turn passive browsing into meaningful actions.

The Solution

Vudio introduced two transformative tools to tackle LEA Clothing’s challenges:

1. Shoppable Video Carousels

   • Vudio integrated engaging video carousels across the homepage and collection pages, featuring LEA Clothing’s best-selling and new arrivals.

   • These videos highlighted product features, fabric details, and styling tips, providing an immersive shopping experience that helped customers visualize products in action.

     
     
     

2. Sticky Add-to-Cart (ATC) Button

   • Vudio's Sticky ATC button remained visible as visitors scrolled through the site, reducing friction and simplifying the checkout process.

   • This feature ensured potential buyers were never more than a click away from completing their purchase.

     

     
     
     

3. Enhanced Product Display Pages (PDPs)

   • Personalized, product-specific videos on PDPs offered detailed insights into style, fit, and usage.

   • This extra layer of content built trust and encouraged customers to move forward with their purchases.

Why Vudio's Solution Worked

Vudio's shoppable video widgets and Sticky ATC feature succeeded because they addressed the core challenges of e-commerce conversion:

• Engaging and Interactive Content
  Videos brought products to life, helping customers make informed decisions.
  
  

• Seamless Shopping Experience
  The Sticky ATC button minimized distractions and simplified the journey to checkout.
  
  

• Real-Time Optimization
  Vudio's advanced analytics enabled LEA Clothing to refine strategies on the go, ensuring consistent growth.

By combining shoppable functionality with data-driven insights, Vudio transformed LEA Clothing’s website into an engagement and conversion powerhouse.