Standing out in e-commerce takes more than traffic - it demands engagement and conversions. Just Herbs, despite a strong social media presence, struggled with low ATC rates and poor conversions.

The Results

• 🛒 1.67% Increase in Add-to-Cart Rates (ATC)

• 📈 6.63% Sales Growth

• 👁️ 10 Lakh+ Visitors Engaged with Shoppable Videos

• 🚀 26.637% CTR (Click-Through Rate) Achieved

• 🎯 45% of Plays Converted to Add-to-Cart Actions

  

About Just Herbs

Just Herbs is a leading Indian D2C beauty brand specializing in Ayurvedic skincare and haircare products made from certified organic ingredients. Known for their transparency and purity, Just Herbs has built a loyal community through quality products and a strong social media presence.

Enter Vudio: in 21 days, its shoppable video widgets boosted sales by 6.63%. Here’s how -

The Challenges

While Just Herbs had built a loyal following on social media, their website performance was a different story. The primary roadblocks they faced included:

1. Low Add-to-Cart (ATC) Rates:
   Visitors browsed products but rarely added them to their carts.
   
   

2. Minimal Website Engagement:
   High traffic didn’t translate into meaningful interactions on the site.
   
   

3. Poor Conversion Rates:
   Despite steady traffic, too many visitors left without making a purchase.

These challenges were preventing Just Herbs from fully capitalizing on their digital presence and turning visitors into customers.

The Vudio Solution

1. Shoppable Video Carousels

Vudio integrated video carousels showcasing Just Herbs’ bestsellers and new launches on their homepage and picture-in-picture widgets (PIPs). These videos demonstrated:

• Product benefits

• Usage instructions

• Real-life applications

The videos allowed customers to see how the products fit into their daily routines, creating a more immersive shopping experience. Strategically placed, these widgets guided users seamlessly from discovery to purchase.

2. Real-Time Optimization with Advanced Analytics

Vudio's platform includes real-time analytics tools to monitor engagement and optimize content on the fly. This data-driven approach ensured that Just Herbs could continuously improve the user experience, maximizing the impact of their shoppable videos.

Why Shoppable Videos Work

The success of Vudio's shoppable videos lies in their ability to make shopping interactive, engaging, and seamless. By integrating video content directly into the customer journey, Video enabled Just Herbs to:

• Showcase products in an authentic and relatable way.

• Provide detailed insights into product usage and benefits.

• Create a frictionless path from discovery to purchase.

Moreover, the real-time analytics allowed for constant optimization, ensuring the videos continued to drive engagement and conversions. This dynamic approach turned casual visitors into loyal customers, proving the power of shoppable video content in today’s e-commerce landscape.