The Results

• 🛒 11.69% ATC Rate Achieved

• 📈 4.24% Increase in Revenue from Shoppable Feeds

• 🚀 17% Growth in ATC Rates

• 👁️ Shoppable Widgets Contributed 21.12% to Orders

About Ghar Soaps

Ghar Soaps is a premium, D2C brand that specializes in sustainable personal care products. Their eco-friendly, handcrafted offerings appeal to conscious consumers who value natural ingredients and sustainable packaging.

Enter Vudio: In just 30 days, Vudio’s strategic approach elevated Ghar Soaps’ performance. Here’s how:

The Challenges

Despite strong organic growth and brand recognition, Ghar Soaps encountered these challenges:

• Low Add-to-Cart (ATC) Rates: Visitors weren’t adding products to their carts, limiting sales potential.

• Low Engagement: Website visitors weren’t interacting with the content in a meaningful way.

• Poor Conversion Rates: While traffic was increasing, it wasn’t translating into actual sales.

These challenges impeded Ghar Soaps’ ability to fully capitalize on their online presence and convert traffic into purchases.

The Vudio Solution

1. Shoppable Video Carousels

   
   Vudio integrated customized video carousels on key pages to showcase Ghar Soaps’ best-sellers and new product launches. The carousels highlighted the following:

• Natural ingredients

• Eco-friendly packaging

• Product usage benefits

The videos were strategically placed on both the homepage and product detail pages (PDP), guiding customers through a seamless, interactive shopping experience.

2. Interactive Placement Strategy

• Video Carousel on PDP (Desktop): Embedded engaging videos that provided product usage tips, helping customers make informed decisions.

• Story on PDP (Mobile): Optimized mobile stories ensured a smooth and engaging experience for users on the go.

• Video Carousel on Homepage: Featured hero products and customer favorites, instantly capturing visitors’ attention.

3. Widget Placement Optimization

   Vudio meticulously planned the placement of shoppable video widgets across both the homepage and PDPs. This optimized placement guided users from discovery to conversion, reducing friction and increasing the likelihood of a purchase.

   
   

4. Real-Time Analytics & Engagement Tools

   Vudio’s advanced tracking tools allowed Ghar Soaps to monitor engagement metrics, refining the strategy in real time to ensure the highest possible impact.

   
   

Why Shoppable Videos Work

Shoppable videos helped Ghar Soaps showcase their products in a more interactive, engaging manner. By directly embedding these videos into the shopping journey, Ghar Soaps could:

• Demonstrate product benefits and usage

• Highlight eco-friendly features and natural ingredients

• Create an immersive, frictionless experience that led to higher ATC rates and conversions